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How to Choose a Seafood Export Partner: Questions Every Supplier Should Ask

The due-diligence checklist for vetting any export broker or partner, including us. If a partner can't answer these plainly, keep walking.

MARKET & PRICINGJUN 16, 2026

Any partner asking to stand between your product and your money should survive hard questions. Here are the ones worth asking, of us or anyone else. We’ve answered each honestly, including where the honest answer is “we’re new."

"Who is your buyer, actually?”

“A network of buyers” is not an answer; it’s a brochure. A real answer names the nature of the relationship even where the identity stays confidential: how the buyer was met, what they purchase, at what cadence. Ours: a specific volume buyer in China, met in person, purchasing at container scale, with identity confidential because that relationship is the asset.

”How do I get paid, exactly?”

Demand the mechanism, not the adjective. “Guaranteed” is a word; deposit plus balance against documents, title holding until payment clears is a structure. Ours is here, in plain language.

”What do you charge, and when?”

Fees before a deal closes deserve suspicion. Our answer: a disclosed commission on completed deals only. If it doesn’t sell and ship, you pay nothing.

”Walk me through the compliance pathway.”

A competent partner can explain GACC registration under Decree 280, the CFIA’s recommending role, and what has to appear on your cartons, specifically, not vaguely. Test them. (Our answers: the export pathway.)

”What’s your track record?”

Here’s ours, straight: we’re a new operation. We don’t have decades of shipments, and we won’t invent them. What we have is structural: the buyer, a partner on the ground in China, the compliance and logistics pathway mapped, and terms where we only earn when you do. Judge us on the specificity of our answers and the structure of the deal, because that’s what actually protects you.

”Who carries the risk?”

The right answer is: not you. Deal structure should secure your money before product leaves your control, with the partner mediating the buyer side. Anything else prices their commission with your risk.

Ask all six of anyone courting your product. Start with us.

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Flatfish demand in China is strong right now.

Our buyer is purchasing halibut, flounder and turbot at multiple-container volume: whole fish, flash frozen offshore. Tell us what you land and get a real price read, with nothing owed unless your product sells and ships.

Call the export desk Email us through the form